Circulars Make the Rounds Online

News site Topix.net has partnered with ShopLocal.com to create an advertising system to bring store circulars online.

Topix.net customizes news by region, aggregating the news around your town from multiple sources. The localized sites will include ads from ShopLocal that show offers from the chain stores in your area.

For example, a Walgreens skyscraper interactive ad lets you choose a category, and shows the weekly offers without having to leave the page you are on. This is a great use of Web 2.0 technology, and gives value to both consumers and advertisers.

Google, Yahoo and the other search engines should adopt this strategy of promoting local commerce as part of their customized search, be it news or standard search.