Saturday, July 29, 2006

Advertisers Target Social Networkers

Advertisers are targeting the queens (and kings) of the social network scene by striking deals with individual users of MySpace.

Unilever is advertising a men's deodorant on Christine Dolce's (aka ForBiddeN) MySpace pages. The sexy beautician and clothes designer has more than 900,000 friends, according to the Economist. The readership of primarily young men is a good fit for the male-oriented product.

While MySpace caters to an under-30 crowd, advertisers can't be sure how adult or juvenile the content will be, so advertising across the millions of pages can be a challenge. Targeting the most appropriate "spaces" requires either extensive research on the part of the agency, or MySpace to sell select pages at a premium.

The good news for MySpace is that corporate America is catching on to importance of grabbing the attention of youngsters where they live.

Posted By John Gartner at 09:32 AM
Permanent Link: Advertisers Target Social Networkers | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe