Thursday, June 29, 2006
Yahoo Settlement Acknowledges Click Fraud
Per the agreement there is no limit to Yahoo's liability, so it is unclear if it will cost the company more than the paltry $90 million that Google is required to pay as part of its click fraud settlement.
Having a second search engine agree to settle acknowledges the reality of the click fraud problem and hopefully will lead to more transparency in the accounting practices. Let's bring in an auditing firm (preferably one with a clean record) that understands Web traffic analysis to gauge just how messy today's record keeping is.
By John Gartner at 01:49 PM | Comments (0)