Wednesday, June 28, 2006
Videos Added to Wiki
What do you get when you put Wikipedia, Shopping.com and YouTube in a blender?
ShopWiki.com, which just added user-generated product review videos to its site.
The company is paying for $50 each for the first 500 reviews, which might skew the recommendations towards the safe and mostly positive so that they get approval. While the democratic nature of wikis could be a nice addition to provide theoretically unbiased review, the company might also be opening itself up for legal tussles should the reviews include false information.
The question of responsibility for hosting user generated content will be an interesting one to figure out. Should YouTube pay for defamatory content, or the person who posted it? UGC can be a great traffic builder and marketing tool, but it could come with a price.
ShopWiki.com, which just added user-generated product review videos to its site.
The company is paying for $50 each for the first 500 reviews, which might skew the recommendations towards the safe and mostly positive so that they get approval. While the democratic nature of wikis could be a nice addition to provide theoretically unbiased review, the company might also be opening itself up for legal tussles should the reviews include false information.
The question of responsibility for hosting user generated content will be an interesting one to figure out. Should YouTube pay for defamatory content, or the person who posted it? UGC can be a great traffic builder and marketing tool, but it could come with a price.
Posted By John Gartner at 04:54 PM
Permanent Link: Videos Added to Wiki
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