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Tuesday, June 27, 2006

Real Games Tap Video Ads

Gaming sites could be the next horizon for video ads, according to the Washington Post.

RealNetworks is introducing video ads on its casual gaming site RealArcade. I'm surprised when I hear that puzzle games are being driven by the desperately bored housewives (women over 30). This makes for an attractive advertising audience, which Honda and Hasbro hope to capitalize on.

Since teens are wild for MySpace, dads are busy playing online poker while mom is playing sudoku, advertisers have to look online instead of on TV. Video ads are more interesting to watch than banners, especially for people who are accustomed to the interactivity of games.

By John Gartner at 02:39 PM | Comments (0)

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