Politicos Stream to Online Ads

Politicians are expected to spend more heavily online in their campaigns this year, and PointRoll is ready with not one but three ad platforms.

The rich media technology will collect opinions or encourage voter participation, and you can expect candidates to advertise on sites with their target demographics.

Political ads are ripe for geotargeting since candidates don't want to waste money advertising to people outside of their area. I would expect that more candidates will run PointRoll's pre-roll video ads as well, or speak to potential voters through YouTube.