MySpace, Google Likely Partners

According to the
Financial Times
, MySpace is looking to acquire ad serving technology as well as find a search partner.

Of the big three, Google is the most likely partner because it is the least likely to directly compete with MySpace with its own social network. Yahoo and MSN relationships would be messy as both will likely offer competing services.

Zedo would be a good fit as an ad-serving technology acquisition as the company has been at it for a long time, and they already have an office in London, which would make Rupe happy.