Monday, June 12, 2006
Google's Pal Wants Your DataGoogle will soon release GBuy, a PayPal competitor, and as Forbes writes, the service will help Google to collect information on customers more than the direct revenue from the service.
Google, the Jennifer Aniston to Yahoo's Angelina Jolie, will undercut eBay on price but mine the data from those transaction for more targeting marketing. More targeted marketing will likely lead to higher click through rates, which according to the article could raise keyword prices.
So companies could be charged more for better-performing campaigns, which to me sounds like good business for everybody. If Google successfully integrates widespread target marketing based on this data, it will ripple across the industry. That is, assuming consumers aren't put off by the privacy concerns.
By Jason Dowdell at 02:49 PM | Comments (1)