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Thursday, June 22, 2006

Google's CPA: Cure for Click Fraud

Advertisers who want to continue having access to massive Google's audience but are tired of poor conversions will likely flock to Google's new CPA network.

The CPA network will draw considerable interest from advertisers who hope to see a better return than campaigns that may or may not have been victimized by click fraud. However, finding publishers who are willing to take on more risk in the hopes of higher payouts may be a challenge.

Running AdSense is simple and lucrative for many publishers, so many won't want to give up the certainty of consistent income. Earning commissions for leads offers much higher bounties that sound great on paper, but depending on the demographic of the traffic, publishers could be running lots of ads for little return.

From what I've read, it doesn't look like Google will be doing CPA on its site as this appears to be geared to publishers only.

Google can optimistically hope that the new service will take business away from competitors, but it could cannibalize its own efforts.

Found via MarketingVox.

By Jason Dowdell at 12:25 PM | Comments (0)

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