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Friday, June 16, 2006

Google Searches William and Bills

Google's latest specialty searches are aimed more at reinforcing the brand with interest groups than generating profits for the company.

The William Shakespeare search engine displays to book publishers and academics the power of search in probing classic literature. This is a small niche, but Google is hoping to appease the folks concerned about its book searching project to show the benefits. Vanity thy name is Google.

The U.S. Government Search further instatiates Google with the country's biggest employer and technology purchaser (and current Google customer).

The government site tries to simplify navigating the labyrinth of federal and local websites. The site could benefit from a directory for drilling down by state or municipal government, and the news section, which is merely a query of Google News for all terms related to the federal government, needs more granularity.

For those of us who care about the legislative branch, a simpler method of searching pending or enacted legislation and the voting records of our representatives than is provided by the Thomas search engine would be a useful tool. Google is displaying sponsored links on the government site, which should return some of the cost of customizing the search engine.

It is a comfortable position for a company to be able to flex its technology muscle for demonstrative purposes without great concern for profitability.

By Jason Dowdell at 05:09 PM | Comments (0)

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