Google Growing Stronger

Google continues to grow more powerful, according to the latest numbers from comScore Media Metrix.

Between April and May Google's search market share rose by one percent while its biggest three competitors remained basically flat.

So what could slow Google's march? The release of Windows Vista could give Microsoft a temporary lift as some who buy new PCs or upgrade their OS will want to give the new IE and MSN Search a spin. The RSS reader built into IE will win back some Firefox users, but if I were Microsoft I'd integrate RSS into search pronto.

As browsing RSS feeds becomes a daily routine for more people, being able to search the feeds will become more important. Scanning more than 30-40 RSS feeds can take up a good part of your morning, so prioritizing results that come for your feeds as part of search would speed things up. For example, you want to hear the latest interest rate news, so you do a search and results from your "trusted" sources such as the WSJ or LA Times come first.

Yahoo and eBay's tag team could win over some of the shopping oriented searches. By giving accurate results from eBay, Shopping.com and Half.com, Yahoo could become the default product search engine.