Monday, June 05, 2006
Corporate RSS to Aid Marketing
RSS may still be a mystery to many folks, but the "grown ups" in corporate are taking the utility of feeds seriously. Today's RSS feed choices - reader software, web-based apps, the next IE, Firefox extensions, and Yahoo news - are good for browsing small quantities of information, but a second generation of intelligent RSS tools will sift through the bulk of feeds to find the good stuff.The first generation of signing up for feeds and then manually reading one subscription at a time will be replaced by algorithms that sort through the bulk and find what is important. Soon the back office will provide workers with pre-filtered feeds that will organize data so that the most urgent information will be automatically passed to the desktops.
As an example, Newsgator has an enterprise version of its reader software that delivers feeds to Outlook folders. Companies that are also in this arena also include Attensa and PubSub.
Marketers who haven't set up feeds for their press releases, customer communications and corporate blogs need to get on board because more companies will recognize that RSS is more efficient than email and browsing, and will revamp their infrastructure accordingly. The reason is simple because RSS feeds are opt-in, they can't be spammed. Once corporate makes RSS as easy and ubiquitous as email, marketers will have to create feeds that people want to receive, such as exclusive or early information.
Posted By Jason Dowdell at 11:52 AM
Permanent Link: Corporate RSS to Aid Marketing
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