Thursday, June 29, 2006

Cable Cabal to Distribute Web Video

Comcast bought an online video company and has plans to offer a plethora of movies and TV shows online.

Comcast bought theplatform and wants a big share of the audience that watches YouTube and Rocketboom today.

Time Warner is distributing programming through startup Guba.com, and has similar aims at capturing eyeballs. The companies are acting out of fear that telecommunications companies will offer similar services and take market share from them.

This is all good news for online advertisers who will have an opportunity to sell ads targeted to individual consumers, which wasn't practical over cable systems. While movies will likely be pay-for services, TV shows and web video will be supported by interactive ads.

Posted By John Gartner at 02:07 PM
Permanent Link: Cable Cabal to Distribute Web Video | Comments (0)

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