Sunday, June 18, 2006

Brand New Ballgame

Baseball is probably the most heavily corporate-sponsored and advertiser-supported sport in the U.S., and it is only a matter of time before the team names are used as marketing vehicles themselves.

From the ballparks naming rights (such as the Giants' Pacific Bell to SBC Park to AT&T Park debacle) to the sponsorship of every homerun and call to the bullpen, to the rotating ads behind home plate and logos along the outfields, baseball is all about marketing.

So why not sell all the way out and allow corporations to sponsor the teams themselves? The current nicknames of the teams wouldn't even have to change, as many already lend themselves to familiar brands and companies.

Here are your branded major league corporate all stars:

American League West
Adidas Athletics
Aetna Angels
Ford Rangers
Mercury Mariners

American League Central
Chippewa Casino Indians
Crown Royals
Kellogg's Tigers
Doublemint Twins
Walmart White Sox

American League East
DirtDevil Rays
IBM Blue Jays
Oreo Orioles
Target Red Sox
Yankee Group Yankees

National League West
DaimlerChrysler Dodgers
Google Giants
Jose Cuervo Padres
Prudential Rockies

National League Central
Cardinal Health Cardinals
CareBears Cubs
Coca-Cola Reds
Miller Brewers
Captain Morgan Pirates
Raytheon Astros

National League East
MetLife Mets
Mylanta Braves
Nationwide Nationals
Pepcid AC Phillies (needed after cheese steaks)
SeaWorld Marlins

Posted By John Gartner at 12:23 PM
Permanent Link: Brand New Ballgame | Comments (0)

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