Monday, May 08, 2006

Yahoo Search Marketing Part Duex, Earth to Adwords & Click Fraud!

Yahoo Search Marketing is one step closer to becoming Google Adwords part Duex as they rollout a major update and per Battelle it will happen tonight. This will be the first update to Yahoo Search Marketing since its incepetion from GoTo / Overture. This update will cover things such as ad testing, geo-targeting, fast ad activation and more. Later in the year, as predicited, Yahoo will roll out a new ranking formula that takes into account click through rate and a number of other factors which will be deemed "Secret" a la Google Adwords.

SEJ has screenshots of the new Google Adwords channel, Google Earth Adwords. SO now when you are looking at your house from space you can find that roof repair guy you've been meaning to look up!

I found an interesting news article on my local RSS feed talking about click fraud and local advertisers. The quote a specific study by Click Forensics Inc's study of 1,000 advertisers ppc traffic:

The index's initial findings, released in late April, estimated Google and Yahoo suffered a click fraud rate of 12 percent, translating to more than $1.5 billion of Google's ad revenue.

$90 Million compared to $1.5 billion... You do the math but I dont think that is equal to 12%!

Posted By Jason Dowdell at 11:26 AM
Permanent Link: Yahoo Search Marketing Part Duex, Earth to Adwords & Click Fraud! | Comments (0)

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