TV Opens Online Market

Now 2 of the big 4 networks (CBS and ABC) have joined the ranks of online broadcasters. CBS just went live with "innertube," a channel of original programming. The shows -- including two adjuncts to Survivor -- are heavy on the product placement and commercial breaks, which means ample opportunity for advertisers.

As I've been saying, the networks are moving online out of fear from losing advertiser dollars due to DVRs, and watching the numbers of online viewers flock to videos on YouTube, Blinkx and vlogs.

CBS, NBC and Fox will eventually join ABC in streaming full episodes of prime time shows, and in the end the companies could wind up increasing their overall revenue. With all of their experience, shouldn't the networks be able to produce more compelling content than Joe Camcorder?