Friday, May 19, 2006
RSS Ads Get Traction
But most people who use RSS aggregators don't venture far from their initial clicks as 90 percent say they don't leave the aggregator environment when the are reading feeds, according to Pheedo. I'm shocked that the percentage is that high as I would assume that readers would frequently find related content of interest.
Not surprising is that 84 percent of publishers produce summary feeds instead of giving the entire article away in a feed.
I'm interested in knowing what percentage of commercial publishers have introduced ads, and what is the average percentage of feed subscribers who read the feed every day.
By John Gartner at 02:03 PM | Comments (0)