Pay Per Call Goes SMS

Ingenio and UpSNAP have teamed up to deliver free 411 listings via SMS. Ingenio will deliver ads from its pay per call network via UpSNAPS' SMS service, and the sponsored ads will be intermingled amongst the listings.

SMS is a much more efficient method of directory searching on mobile phones (as long as you aren't driving), and free is always nice. I hate having to pay for 411 info, so I'm all for ad-supported listings like this and Jingle Networks' Free 411 service. And since the ads are delivered to phones, pay per call model is the most appropriate revenue model.

Found via Marketing Vox