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Tuesday, May 16, 2006

New Google Adwords Feature: Accelerated Ads

My fellow PPC buddy Dan, sent an email to me this morning after he noticed a new feature in Google Adwords. It is a "Delivery Method" option for your budget. It can be found under your Campaign Settings tab and a screen shot is below.
Google Adwords Accelerated Ads Screenshot
According to Google's Help file:
Which ad delivery option is best for my campaign?

When you select a budget for your campaign, you can choose standard or accelerated delivery for your ads. This choice will affect how quickly your ads are shown each day, but in each case your selected budget will apply. To learn more about budgets, click here.
Standard delivery

This option is automatically selected for you, and is best if you want your ads to reach a wide range of users over the course of the day. We'll spread your ad impressions across the day to make sure you don't accrue all of your clicks early on. However, if your budget is set below the system-recommended budget, your ads may not receive all possible impressions.

For example, if you want to spend US$30.00 over 30 days, your daily budget would be US$1.00. With standard delivery, your ads would appear throughout the day, from 12:00 a.m. to 11:59 p.m.. If your system-recommended daily budget is US$3.00, you may receive only one third of all impressions possible during that time.
Accelerated delivery

This option is best if you want to increase the likelihood of spending your full budget each day. We'll display your ads as often as possible until your budget is reached. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions.

For example, you might choose to spend US$30.00 over the next 30 days, with a daily budget of US$1.00. If your system-recommended daily budget is US$3.00, you may receive all possible impressions until your budget is reached. Therefore, you could spend your entire budget between 12:00 a.m. and 8:00 a.m.. In this case, your ads wouldn't appear again until 12:00 a.m. the next day.

Seems like it could have some good uses, but the Google Help refers to their Google cost estimator as your base for which selection you should use and we all know that the cost estimator is WAY off and always on the high side.

There is a webmasterworld threadabout it too.

By Jason Dowdell at 11:13 AM | Comments (0)

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