Thursday, May 04, 2006
Microsense? Microsoft to Launch Contextual Ad ProgramYusef Medhi also announced Microsoft's intention to launch a contextual advertising pilot this summer. Maybe not the best move, in my opinion, but I can understand why they are doing it, revenue. During this whole time of development for MSN AdCenter, I've held the theory that an MSN content network would have a big advantage over Google Contextual advertising.
While I know many theorists will say that Google has the advantage just b/c of the sheer volume of impressions their network gets, but with every blog, website and spammer using Adsense the quality of the content network is extremely poor. Webmasters manipulate the pages in order to get clicks on their pages for their own benefit and not for the advertiser. This is a simplistic view but the point is not everyone's interest can be covered by this type of network.
Microsoft has a huge advantage if they wanted to take advantage of it by making the content network their network of site's such as MSN.com. There would be no Tom Foolery as far as getting user clicks and the conversions would be much better. Personally, I'd feel better if this was at least an option to only advertise on Microsoft properties rather then the complete content network, where click fraud is more rampant then people believe.
By Jason Dowdell at 03:37 PM | Comments (1)