Thursday, May 18, 2006

Marketing the Blog Buzz

Technorati is turning its blog search engine into a marketing vehicle. The company will organize posts from around the blogosphere and deliver them to a publisher's website as a feed.

The first example is around Paramount Pictures' film An Inconvenient Truth, a documentary of Al Gore's presentations about global warming.

This streamlines a reader's ability to get bloggers' take on something, but of course the posts will likely be sterilized so that no scathing reviews will be permitted. Why would Joe Public believe a vetted blogger more than the film critics who love to gush about movies?

Getting good word of mouth can make or break a film or book, but I'd rather get all of the opinions, not just those the promoters want me to see. Technorati would be better off sticking to aggregating all posts on topics on its site and living off the ad dollars.

By Jason Dowdell at 03:16 PM | Comments (0)

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