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Monday, May 01, 2006

Keep Google Agnostic

Yahoo is looking more like an AOL-killer than a Google competitor. The company just launched a technology product area (wow, how 1996 of them!), and its recent announcements in video, music, and messaging, the company is looking to outdo AOL as a media company.

I for one am glad that Google is mostly staying agnostic and focusing on searching everything rather than being a destination in and of itself. Yes, it is becoming a "media" company by hosting classifieds, but its strategy isn't to distinguish itself with unique content, but to throw the doors open to everyone (Base, Froogle etc) who wants to play.

We need one (two would be better) search engine that doesn't have an incentive to direct users to its partners and pay for services at the expense of the greater web. That's why I was encourage to see Google open up Video to all comers.

So AOL, MSN, and Yahoo, gives us your "only seen here" content and bring us a variety of value added content. But Google, keep the doors open to all.

By John Gartner at 03:17 PM | Comments (0)

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