Friday, May 12, 2006
Googe's Click Fraud Cost May RiseGoogle's paltry $90 million settlement of a class action click fraud suit could be in danger. A lawsuit has been filed to block the settlement, which enriches the lawyers by $30 million but only gives $60 million in account credit - meaning zero cash -- to advertisers who paid for bogus clicks.
The settlement amount was miniscule compared to most estimates of the click fraud damage, so this is no surprise. But the longer Google waits to quash this irritant, the more it may wind up costing them in PR and customers.
Found via BetaNews.
By Jason Dowdell at 02:37 PM | Comments (0)