Friday, April 21, 2006
This dream has two major obstacles: small screens on the phones make it difficult to see a product that is a minority of the frame, and if the product is to be clearly visible, it may look like an infomercial. The other difficulty will be having to compensate the networks for the bandwidth that delivering this video requires, because I strongly doubt that users will pay to download product-laden videos.
Yes, there are tens of millions of people spending billions of hours cuddling their phones. But most of that time they are multitasking, which doesn't bode well for retention of the brands.