Viral Marketing Fits In

Honda's viral campaign to support its new Fit car is running on all cylinders. To pitch the new youth-oriented car, the company is giving out grants to universities across the country to create viral videos.

Schools like NYU have taken up the challenge and produced a clever parody of a Beastie Boys rap. The students are also charged with promoting the cars on campus and throwing parties to celebrate the vehicle's launch.

Honda is paying its target demographic to directly participate in the marketing of the new vehicle, and I'm betting they get a much better ROI than through conventional advertising.

You can expect more of these viral vehicle videos to be hitting YouTube any day now.