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Wednesday, April 19, 2006

Video Ads Get an Audience

Wildly popular video download site YouTube has its first advertisers in Nike, Warner Bros., MTV2 and Dimension Films. The companies will supply viral video ads (and revenue) to the site, which delivers up to 40 million videos per day.

It only stands to reason that YouTube profit from providing the bandwidth and a large audience for video advertisements. Marketers can upload videos for free, or get preferential by doing a deal with YouTube.

The proliferation of video and flash ads doesn't bode well for static banner ads. Like it or not, web video is becoming the TV of this generation, and marketers will have to provide consumers with fun, fast paced videos to get their attention.

Found via USA Today.

By John Gartner at 06:24 PM | Comments (0)

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