Technology Prevents Ad Skipping

Just a few days ago I wrote that technology that forces consumers to watch commercials could save TiVo from oblivion. And just like that, Royal Philips Electronics has applied for a patent for technology that would prevent DVRs from fast forwarding past ads.

Consumers should have the option to watch recorded shows for free by watching the ads, or pay a premium to see them ad-free. I personally skip through all the ads when I record programs, but I realize that my free lunch will end someday. The other extreme option for broadcasters would be to charge to watch every channel, which isn't what anybody wants.

So it would make sense that Philips now buy TiVo and create a device that suits consumers and broadcasters best.

Found via AP