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Friday, April 07, 2006

Search for Tomorrow (and Beyond)

The demand for specialized search is strong and going to get stronger, according to this analysis by MarketWatch's Bambi Francisco.

VCs are opening their wallets like the good old days (of pre-crash 2000), and many big media companies want search to be part of their portfolio. Like me, Bambi is bullish on the prospects of video search.

I agree that search is going to get more fragmented, unless Google can figure out a way to automatically guess which specialized search function we want. We have different needs during different times of the day for entertainment, music and food, and search is no different. The challenge is to offer the widest variety of choice with the least amount of user input while generating the most exacting results; a tall order that today's search technology can't handle.

By John Gartner at 12:11 PM | Comments (0)

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