Wednesday, April 19, 2006
Product Placement Gets a Home
Just what the world is asking for - a search engine that tells everything you ever wanted to know and more about the clothes, makeup and furniture that may have been featured on TV shows.
The misnamed "Thoughtworthy" search engine picks apart scenes from shows such as House and Cold Case to show items "inspired" by the clothes that the actors are wearing. The site also says that "no celebrity endorsement implied," so I'm guessing that the actors and production companies aren't getting a slice of any revenues, which could lead to problems down the line.
There is a niche market for the fabulous fashions of the stars, but the beta version of this site is the advertising equivalent to strip mining -- exploit it 'til there's nothing left.
The misnamed "Thoughtworthy" search engine picks apart scenes from shows such as House and Cold Case to show items "inspired" by the clothes that the actors are wearing. The site also says that "no celebrity endorsement implied," so I'm guessing that the actors and production companies aren't getting a slice of any revenues, which could lead to problems down the line.
There is a niche market for the fabulous fashions of the stars, but the beta version of this site is the advertising equivalent to strip mining -- exploit it 'til there's nothing left.
Posted By John Gartner at 11:10 AM
Permanent Link: Product Placement Gets a Home
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