Friday, April 07, 2006
PPC Round-Up: Google Adwords Price Increase, Lawsuits and New Yahoo Beta,Google Adwords has expanded the availability of promotional credits to 6 new countries: Australia, Canada, Israel, Poland, South Korea, and Turkey.
Something fishy is going on with Google Adwords. Users over at WebMasterWorld are reporting large unusual jumps in CPCs. According to SEOroundTable: "Keyword price inflation examples posted include $0.05 to $5.00, $1.00 to $5 - $10, $0.51 to minimum $6.24, $0.17 to $5.00, and so on. These price increases were noticed overnight by many people, so it does not seem to be a slow, long term change that went from $0.05, to $0.25 to $0.50 to $1 and so on, but rather $0.05 to $5.00 overnight."
I would assume Google will put out a statement about a change in their mysterious Quality Score algorithm shortly.
SEORT is reporting on another WMW thread that Google is wooing adwords clients away from PPC management firms in Israel.
Jeff Martin, a mod on the SEW forums :), is reporting that a Chinese Adwords Advertiser is sueing google for click fraud. The thread has a link to an article in Chinese, but loosely translated states: "Mr. Huang, who has been using Adwords since 2004, normally pays 158 RMB per month. However, on 1/26/06, his Adwords charges suddenly run up to 8,000 RMB." He asked Google, via a letter he wrote, to investigate but they responded with the usual everything looks fine.
I reported back in December that Yahoo was going to making major changes and will be moving to a Google-type model that included a relevancy rating. Well, Forbes is reporting that Yahoo is finally rolling out their beta version called 'Project Panama'
And to conclude what seems to be a Google-Round-up
Google opens up Adwords Editor beta. Adwords Editor is a program you can download and run on your desktop which will interface with Adwords. Its rough but still has good uses.
By Jason Dowdell at 10:20 AM | Comments (2)