Friday, April 07, 2006

PPC Round-Up: Google Adwords Price Increase, Lawsuits and New Yahoo Beta,

Google Adwords has expanded the availability of promotional credits to 6 new countries: Australia, Canada, Israel, Poland, South Korea, and Turkey.

Something fishy is going on with Google Adwords. Users over at WebMasterWorld are reporting large unusual jumps in CPCs. According to SEOroundTable: "Keyword price inflation examples posted include $0.05 to $5.00, $1.00 to $5 - $10, $0.51 to minimum $6.24, $0.17 to $5.00, and so on. These price increases were noticed overnight by many people, so it does not seem to be a slow, long term change that went from $0.05, to $0.25 to $0.50 to $1 and so on, but rather $0.05 to $5.00 overnight."
I would assume Google will put out a statement about a change in their mysterious Quality Score algorithm shortly.

SEORT is reporting on another WMW thread that Google is wooing adwords clients away from PPC management firms in Israel.

Jeff Martin, a mod on the SEW forums :), is reporting that a Chinese Adwords Advertiser is sueing google for click fraud. The thread has a link to an article in Chinese, but loosely translated states: "Mr. Huang, who has been using Adwords since 2004, normally pays 158 RMB per month. However, on 1/26/06, his Adwords charges suddenly run up to 8,000 RMB." He asked Google, via a letter he wrote, to investigate but they responded with the usual everything looks fine.

I reported back in December that Yahoo was going to making major changes and will be moving to a Google-type model that included a relevancy rating. Well, Forbes is reporting that Yahoo is finally rolling out their beta version called 'Project Panama'

And to conclude what seems to be a Google-Round-up
Google opens up Adwords Editor beta. Adwords Editor is a program you can download and run on your desktop which will interface with Adwords. Its rough but still has good uses.

Posted By Jason Dowdell at 10:20 AM
Permanent Link: PPC Round-Up: Google Adwords Price Increase, Lawsuits and New Yahoo Beta, | Comments (2)

(2) Comments on PPC Round-Up: Google Adwords Price Increase, Lawsuits and New Yahoo Beta,

google does not care about small business. Their system is design to rip you off. I was paying $.15 per bid one day and the next thrown off and being asked to pay $5.00 per bid.

They feel everything is fine.

Comments by Robert Greene : Monday, November 13, 2006 at 12:21 PM

2000% ++++ increase in my Yahoo keyword per click cost 04/20/2008. From 10 cents to some as high as $2.50 . Is Yahoo management out of their minds ! We have starting removing the majority of keywords from our account, so we can spend are money on other sites that make us more money. Has Yahoo forgot the idea is that your customers have to make money by using their service or they go some where else with their money. The bottomline is a business must made that evil thing profit ! Our account will be closed as soon as our account balance hit ZERO. Then Yahoo will get ZERO, instead of something. Bottomline the changes are a STUPID idea on Yahoo’s part. PS We did same thing to Google a few months ago when they also got out of hand with their keyword costs.

Comments by Dave : Tuesday, April 22, 2008 at 10:43 AM

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