Tuesday, April 18, 2006
Pick a Pack of Podcasts
But FeedBurner says podcast circulation is growing by 20 percent per month, and the company should manage feeds with 5 million subscribers by the end of the year. Most, okay nearly all, of these feeds are probably ad-free today, so companies who aren't getting a good response from radio may want to give podcast advertising or sponsorship a try.
Including RSS feeds, Feedburner (which has its own ad network) now manages the feeds for 11 million subscribers. Introducing ads may turn off a portion of your audience, but somebody needs to pay the bills.
By John Gartner at 02:36 PM | Comments (0)