Wednesday, April 26, 2006

Microsoft Signs Massive Deal

Microsoft is acquiring video game ad network Massive, Inc. for $200 million, according to the Wall Street Journal (via Reuters).

Massive sells ads around a network of more than 135 games including titles from Acclaim Entertainment, Ubisoft, and Vivendi Universal Games.

Massive gives Microsoft a tested in-game program for delivering ads to online games and the Xbox. Massive gamers spend an average of 93 minutes per online game session, and enables Microsoft to reach the attractive 18-34 year old demographic.

Combine this with Microsoft Live, and advertisers are increasingly going to be dialing the 425 area code when trying to reach young folks online. Microsoft got themselves an audience and technology at a bargain, if the reported price is accurate.

By John Gartner at 12:13 PM | Comments (0)

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