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Tuesday, April 04, 2006

Marketing Ploy Turns on Owner

The folks in Chevrolet's marketing department decided to riff on The Apprentice by giving a prize to a webizen who creates the best commercial for the new Tahoe SUV on its website.

But the company probably didn't expect that many folks with anti-SUV fever would use the online tools to create disparaging ads that trash the vehicle for trashing the environment, and that the negative ads would get lots of press.

Ah, the travails of not being careful when facilitating user-generated. Here's a link to some of the dissenting voices.

By Jason Dowdell at 06:39 PM | Comments (1)

(1) Thoughts on Marketing Ploy Turns on Owner

your marketing sucks the new malibu commerchal sounds like a parinoid ganster talking to howie long get some new ideas please

Comments by burldog44 : Monday, October 19, 2009 at 08:22 PM

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