Tuesday, April 04, 2006
Marketing Ploy Turns on OwnerThe folks in Chevrolet's marketing department decided to riff on The Apprentice by giving a prize to a webizen who creates the best commercial for the new Tahoe SUV on its website.
But the company probably didn't expect that many folks with anti-SUV fever would use the online tools to create disparaging ads that trash the vehicle for trashing the environment, and that the negative ads would get lots of press.
Ah, the travails of not being careful when facilitating user-generated. Here's a link to some of the dissenting voices.
By Jason Dowdell at 06:39 PM | Comments (1)