Tuesday, April 25, 2006

High Demand for Video on Demand

Comcast exec Steve Burke says video on demand will bring back some of the ad dollars that have shifted from TV to online. Comcast says it will have programming from all four major networks available on demand soon.

According to Comcast, adults 18-to-34 are the biggest consumers of VOD, and those under 35 comprise 66 percent of the VOD audience. They are also an upscale audience, which will help to lure advertisers.

Some of the VOD will be pay-for AND ad supported, while other content will be free with ads. If cable companies make the best of TV available on demand and keep advertisers happy by not allowing skipping, that makes DVRs' (buh-bye TiVo) future prospects a bit bleaker.

Found via Advertising Age.

Posted By Jason Dowdell at 06:31 PM
Permanent Link: High Demand for Video on Demand | Comments (0)

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