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Thursday, April 20, 2006

Feedburner RSS To Email, My Prediction Comes True

During the winter slowdown I put together a top 10 list of marketing predictions for 2006. Well yesterday TechCrunch let the cat out of the bag on FeedBurner turning your RSS feed into an email and sending it to your subscribers, thus making one of my marketing predictions (no. 8) for 2006 a reality.

In a related note prediction (no. 4) is coming partially true but not in a way I expected. I knew api monetization would occur from Google but I predicted it on the free web search api, not on the ppc api. There's an old saying about not looking a gift horse in the mouth and another about not biting the hand that feeds you. I don't think those analogies have been heard in MountainView, perhaps it's time for Google to take a class in good ol' fashioned manners.

Both predictions (no. 1) and (no. 2) are being realized as we speak and (no. 2) will have more concrete examples displayed here on mshift in a few short weeks. (no. 1) deals with multimedia search heating up and a great example of this can be seen in the SuperTour Q & A I did a few weeks back. Look for more and more players in this space.

By Jason Dowdell at 10:42 AM | Comments (0)

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