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Monday, April 03, 2006

Earthlink's Mind Numbing Marketing

Sometimes (as with zombies)it's better to let things that are dead stay dead. EarthLink decided to unearth the name of a 90's ISP to roll out a new voice-over-IP service.

Yes, nothing says hip Skype/GoogleTalk competitor like the word "MindSpring." If the name wasn't good enough to keep around after you bought the last century, it sure ain't good enough to use to attract a new generation of Net savvy users.

Perhaps Earthlink will have an ad campaign using Clara Peller and Mr. T talking on their PC's.

Nostalgia may work for lining the walls and ceilings of Friday's restaurants, but not for promoting emerging technologies.

By Jason Dowdell at 11:52 AM | Comments (0)

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