Friday, April 07, 2006
Apple's Windows to Mac Marketing Fatally FlawedYesterday a good friend asked me for my thoughts on the Apple marketing campaign to lure Windows users to the Mac Side because Mac's can now run Windows. I'm posting his questions here so you can discuss amongst yourselves. Very interesting points though, I think Mac is gonna have some splaining to do.
"1.) Apple's annoncement of Windows OS running on Apple hardware must result, very quickly, in an Apple marketing strategy to wean people from Windows and move them to the Mac OS. Otherwise, Apple users will find themselves wondering why they pay so much for Mac hardware that just runs Windows.
2.) Another inevitable problem is that software developers will stop porting their applications to the Apple operating system. After all, if they can run in a sub-window on the Mac, why bother with the expense?"
By Jason Dowdell at 12:30 PM | Comments (0)