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Friday, April 07, 2006

Advergaming a Brand New Challenge

TV's greatest competition for ad dollars isn't coming from web publishers, but from Xbox and casual games. Advergaming is spreading faster than the bird flu as gamers are using product placement and even designing entire games around a product.

It's related to viral marketing as advertisements as entertainment (sort of like baseball's falling home run records being a big ad for the effectiveness of steroids).

When done well, advertainment makes it much tougher for the attention of consumers to be drawn towards blah-blah-blah static ads. This will result in more outrageous campaigns on billboards and banners because otherwise, we'll just click right past. The creative community is going to be in demand more than ever.

By John Gartner at 12:36 PM | Comments (0)

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