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Monday, April 10, 2006

Advantage TV in Ad Game

It's time to prepare the obit on iTunes video service. Surprise, people won't pay $2 for an episode of current or old TV shows, just as I've said all along.

Most of the TV out there isn't worth paying for (approximately 99%), but it is worth watching a few ads to see for free. Disney launched free viewing of Lost today, while Comcast and Sony are combining for a free video on demand horror channel.

Apple and Google need to shift to providing ad-supported videos for free or find unique content that is worth paying for, or video on demand cable services will stomp all over their hopes for making money from videos. The other option would be to develop interactivity for advertisers that is differentiated from what is available through a TV.

By John Gartner at 12:21 PM | Comments (0)

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