Wednesday, March 15, 2006
Webisodes Make Ads Fun
ATM machine maker TRW had the highest bid on Rocketboom's recent eBay auction, so this week at the end of every Rocketboom program, there's a comical "adventure ad" starring host Amanda Congdon that makes repeated references to TRW.
So will other large companies jump at the opportunity to sponsor the silly and sophomoric ads to reach Rocketboom's largely male tech audience? This is a good test case to see how the vlog and sponsored content model could work. Would you want your brand used in this way?
By John Gartner at 04:12 PM | Comments (0)