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Wednesday, March 15, 2006

Webisodes Make Ads Fun

I've written several times about how ads should be fun if they are to be watched repeatedly, and video blog site Rocketboom is betting that creating humorous webisodes can partially finance its operation.

ATM machine maker TRW had the highest bid on Rocketboom's recent eBay auction, so this week at the end of every Rocketboom program, there's a comical "adventure ad" starring host Amanda Congdon that makes repeated references to TRW.

So will other large companies jump at the opportunity to sponsor the silly and sophomoric ads to reach Rocketboom's largely male tech audience? This is a good test case to see how the vlog and sponsored content model could work. Would you want your brand used in this way?

By John Gartner at 04:12 PM | Comments (0)

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