RSS Ads Stream Live Info

CNET and Reuters have expanded RSS advertising from text ads within feeds to text feeds within ads.

Huh?

Instead of alternating content with advertising in an RSS feed, now advertisers can send text as scrolling headlines within an ad.

For example, eBay ads could show up-to-the-minute pricing for on auction items, Fandango could scroll through the movies playing at your local theater, or CBS could advertise the night's programming all within the space of a banner ad.

Sure, this coulda been done with Javascript before, but RSS just makes it that much easier. So simple yet so brilliant.