Friday, March 17, 2006
RSS Ads Stream Live Info
Instead of alternating content with advertising in an RSS feed, now advertisers can send text as scrolling headlines within an ad.
For example, eBay ads could show up-to-the-minute pricing for on auction items, Fandango could scroll through the movies playing at your local theater, or CBS could advertise the night's programming all within the space of a banner ad.
By John Gartner at 11:26 AM | Comments (0)