Tuesday, March 21, 2006
MySpace Not Attracting Big Name Advertisers
Something about logging in to MySpace always makes me feel a little dirty; like i'm an old man at a middle school dance. It's the kind of dirty you can't wash off and the advertising reps for some of the world's biggest corporations have taken note.
Six ad execs for major advertisers sat on a panel at the "Revolution in Television" hosted by the Advertising Research Foundation Monday in New York and universally panned the popular site as a viable advertising venue.
Some of the reasons given by the bigwigs:
"I wouldn't be caught dead in that kind of environment. You only have to look around for five or 10 minutes to find something offensive."
-David Cohen, executive vice president for Universal McCann Interactive, with a client roster including Microsoft, Johnson & Johnson, Lowe's Home Improvement, Wendy's International, and Sony Electronics
"We're being cautious because there's a blurring between advertising and content, and the content does rub off on your brand."
-Dawn Hudson, president and CEO of Pepsi-Cola North America
Other panel notables included; Giovanni Fabris, vice president and international media director, McDonald's; Randy Falco, president and chief operating officer, NBC Universal Television Group; Paul Alexander, vice president of global advertising, Campbell's Soup Company; and Tony Pace, senior vice president and CMO, Subway Franchise Association.
Not exactly a bunch of ham-and-eggers.
By Brent Brandow at 02:42 PM | Comments (1)