Friday, March 17, 2006
Microsoft Vs. IBM
That's right. IBM is Microsofts chief competition.
With the tagline; Microsoft: Software for the people-ready business, Microsoft's new "people-ready" push is the start of its sales and marketing campaign for the business versions of its forthcoming Windows and Office product line-up.
Speaking at the "ImpactPeople" business-user conference, CEO Steve Ballmer called out arch-nemisis IBM in a series of incindiary comments; "We're staking out a position quite different than our leading competitor. That's IBM. We are talking about making the people in the business more productive. IBM is talking about a project. We're talking about softwareâ€¦.IBM increasingly is a services company. At the end of the day, we're a software company."
He then proceeded to throw down the gauntlet:
"There's a prevalent view that IBM is a technology companyâ€¦And yet, I think in large measure, we're talking about apples and oranges."
This could be good.
By Brent Brandow at 09:52 AM | Comments (0)