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Monday, March 13, 2006

Microsoft Memo: Click to Call Coming

"Trying to squash a rumor is like trying to unring a bell." - Shana Alexander ...And when the rumor is found in the words of a Microsoft memo, it's kind of hard to dismiss. In Microsoft memo obtained by BusinessWeek Online, senior vice-president David Cole, outlined progress and key objectives for Windows Live. "We've made incredible progress on various Windows Live initiatives," he writes in the Mar. 7 note, Microsoft's customizable search-oriented portal, has more than 3 million users and the second-highest Net Promoter score. The portal is the entry point for the first release of its Windows Live Search, the site through which Microsoft hopes to make the big bucks through paid search. Cole proudly boasted that, "Over the next 3-6 months, we'll ship more innovative technology into the marketplace than during our entire 10-year history." One of the many new services of interest is a click-per-call capability that will let users connect to businesses via Web-based calls by clicking on MSN search links. BusinessWeek Online sources claim that the capability will be unveiled the week of March 13.

By Brent Brandow at 01:59 PM | Comments (0)

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