Friday, March 10, 2006

Marketers Need Game Face

Online gaming revenue is expected to more than triple by 2011, according to DFC Intelligence.

This is great news for marketers since you have a desirable demographic (under 35) who spend hours interacting connected through their PCs, which dominate the category. Subscription services are expected to dominate the category, but if done right, advertising revenues could provide nearly half of the revenue.

Product placement within the games as well as interactive advertising on the online services themselves can deliver a barrage of alcohol, car, and food ads. (I'd probably forget the clothes aspect since online gamers aren't known for following fashion trends.)

Another thought -- will there be a MySpace for gamers coming from Sony or EA?

Posted By Jason Dowdell at 12:16 PM
Permanent Link: Marketers Need Game Face | Comments (0)

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