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Friday, March 03, 2006

Map Mash-ups Make Meaningful Marketing

The first round of map mash-ups is just the tip of the iceberg in how interactive maps can be used as effective marketing tools.

Yahoo has created an API for mashing its local events calendar with maps, so you can see exactly where things are happening. This is a huge win for urban dwellers looking for cool events that are nearby.

Local business associations should be all over this, creating interactive maps that promote all of the shops, bars and restaurants. Every commercial property on local search sites should be mapped to make it easier for people to stroll around town or find a place to eat before the theater.

Hollywood has caught on, as Warner Brothers has created a mashup of NYC for the flick 16 Blocks, as well as creating a site for people to create their own 16 block areas.

By John Gartner at 02:12 PM | Comments (0)

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