Tuesday, March 14, 2006
Leads Are People Too
Among the list of recommended practices are:
Auto-responder and prompts are recommended to confirm the consumerâ€™s interest and to provide an opportunity to halt/ continue marketing. A clear opt-out should be visible.
Publishers/Vendors will make available the registered consumerâ€™s IP address and time stamp to show proof of registration upon request by the advertiser.
These are obvious steps to take, but unfortunately, many companies are willing to coerce and deceive consumers in order to make a buck. Not long ago I bought theater tickets, and was offered "free trials" of some magazines, but the magazines were automatically charged to the credit card that I used to purchase the tickets. Needless to say I wasn't happy and immediately got a refund for all of the magazines.
By John Gartner at 10:37 AM | Comments (0)