Friday, March 10, 2006

Hilton Launches Dozens Of Microsites

This is generally not the kind of Hilton-related info you get on the net. I do think there is a way to marry some of Paris' online-exploits to a multi-national online marketing campaign. Hilton execs...give me a call. We'll talk.

As part of a continued effort get more of its customers booking online Hilton has launched dozens of microsites designed for specific audiences.

Bala Subramanian, senior VP of distribution and brand integration for Hilton Hotels noted,"We have reached the point where about 15 percent of bookings are coming through our Web sites and we're getting loyal HHonors [loyalty program] customers, who are the easy group to influence to book online...Going forward to continue to grow Web site and online penetration, we have to clearly recognize that the market is not all the same size and shape."

The micosite inroduction comes on the heels of Hilton's launch of several new online tools at the end of 2005. One lets loyalty group members check in online, another lets small group meeting planners book online, while another allows group meeting planners to view and manage guest lists.

No word yet on Paris' role in the roll-out. I will keep you all posted.

Posted By Jason Dowdell at 10:59 AM
Permanent Link: Hilton Launches Dozens Of Microsites | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe