People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2006 > March > Google Takes Licking From Bogus Clicking

Thursday, March 09, 2006

Google Takes Licking From Bogus Clicking

Google agreed to pay up to $90 million to settle a class action case from advertisers who say that fraudulent clicks cost them big bucks. Of course in the time it took to read that last sentence, Google has already made that money back.

Yahoo is still fighting the class action suit, according to eWeek.

Perhaps the search engines will now be more diligent in trying to combat the clickbots and other nefarious agents. The writing is on the wall for most applications of the pay-per-click model. Onless you are only looking for brand awareness, it's hard to justify paying out when you have little guarantee that the clicks are genuine.

By Jason Dowdell at 12:44 PM | Comments (1)

(1) Thoughts on Google Takes Licking From Bogus Clicking

This mishap has caused a great deal of losses to our business due to lack of proper advertisement and internet exposure because of adwords being paused

Comments by cedric d. willis : Monday, October 05, 2009 at 12:21 AM

Post a Comment











Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed