Thursday, March 09, 2006

Google Takes Licking From Bogus Clicking

Google agreed to pay up to $90 million to settle a class action case from advertisers who say that fraudulent clicks cost them big bucks. Of course in the time it took to read that last sentence, Google has already made that money back.

Yahoo is still fighting the class action suit, according to eWeek.

Perhaps the search engines will now be more diligent in trying to combat the clickbots and other nefarious agents. The writing is on the wall for most applications of the pay-per-click model. Onless you are only looking for brand awareness, it's hard to justify paying out when you have little guarantee that the clicks are genuine.

Posted By Jason Dowdell at 12:44 PM
Permanent Link: Google Takes Licking From Bogus Clicking | Comments (0)

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