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Thursday, March 16, 2006

Google Base on European Holiday

Hopefully this works out better than Euro-Disney.

Word on the street is that Google is going ahead with plans to develop Google Base, a product still in testing, into an online retail platform in Europe.

In an interview with the Financial Times, Nikesh Arora, head of Google’s European arm said, "Google wanted companies in retail – and possibly sectors such as real estate – to submit details of their goods and prices. "

According to the plan, Google will index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands.

Arora also claimed in the FT interview that: “Google Base is going to have a huge impact on retailers,� and added that the move reflected internal research, which found many leading European retailers did not feel they were competitive enough online.

By Brent Brandow at 03:12 PM | Comments (0)

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