Thursday, March 16, 2006
Google Base on European Holiday
Word on the street is that Google is going ahead with plans to develop Google Base, a product still in testing, into an online retail platform in Europe.
In an interview with the Financial Times, Nikesh Arora, head of Googleâ€™s European arm said, "Google wanted companies in retail â€“ and possibly sectors such as real estate â€“ to submit details of their goods and prices. "
According to the plan, Google will index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands.
Arora also claimed in the FT interview that: â€œGoogle Base is going to have a huge impact on retailers,â€? and added that the move reflected internal research, which found many leading European retailers did not feel they were competitive enough online.
By Brent Brandow at 03:12 PM | Comments (0)